Shaping a climate-smart food future people want to eat in.
WHO WE ARE & WHAT WE DO
BITE is a nonprofit that increases climate-smart food choices by applying narrative and behavioral science in the real world.
Good for Business
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Good for People
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Good for the Planet
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Good for Business • Good for People • Good for the Planet •
What we eat is personal — and powerful.
Our food choices play a critical role in addressing the climate crisis. Yet the food system remains one of the biggest contributors to it.
WHY EATERS?
With billions of people eating multiple times a day, imagine how many opportunities exist to turn the tables.
Information alone doesn’t change behavior.
People are moved by emotions, identity, and the stories they carry about food. Behavioral science helps us understand those drivers—and build narratives that close the gap between knowledge and action.
WHY SCIENCE?
We work with the people who shape what we eat—the largest, most influential foodservice operators, city leaders, and other influencers—to shift perceptions and make climate-smart food choices the norm.
HOW WE DO IT
THE LAB
Research + narrative testing that uncover what actually drives eater choices.
THE SOLUTIONS
Consulting + training that help foodservice operators increase sales and adoption of sustainable foods.
THE AMPLIFIER
Campaigns + collaborations that shift culture at scale.
By 2030, we aim to reach 100 million people, with climate-smart food solutions—reshaping the future of food together.
LET’S MAKE CHANGE TOGETHER.
Hire Us
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Use Our Insights
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Collaborate
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Support Us
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Hire Us | Use Our Insights | Collaborate | Support Us |
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