WHAT WE DO
Culture—not just technology or policy—determines the speed and scale of climate action in food systems. To achieve a just, nutritious, climate-smart food future, people must want to eat in ways that are good for the planet, and be able to access those choices. This requires reshaping the stories, environments, and motivations behind everyday food choices.
BITE helps foodservice operators, brands, and institutions apply narrative and behavioral science where food decisions are made.
HOW CLIMATE-SMART FOOD CHOICES BECOME THE NORM.
Some call it a theory of change. Really, it’s our vision for how we get there.
We uncover what truly motivates eaters to choose climate-smart foods.
We equip foodservice leaders & influencers to turn those insights into real world impact.
We amplify what works to shift food culture at scale.
OUR PROGRAMS
THE LAB
Our internal R&D hub for narrative strategy, behavioral design and food culture research. It’s where we study and continuously develop insights in the voice of the eater.
THE SOLUTIONS
Where we turn those insights into scalable solutions—
directly helping organizations and individuals implement our proven narrative and behavior change strategies in real-world settings.
THE AMPLIFIER
Our movement-building, culture-shifting work aimed at influencing eaters and norms through the people and platforms that shape food culture.
IMPACT STORIES
