INSIGHTS

The thinking behind our work—and the stories emerging from it.

FROM THE BLOG

The latest from BITE — our perspectives, insights, and media mentions.

Eve Turow-Paul Eve Turow-Paul

Is Plant-Based Dead? It’s Complicated.

If you've spent any time online lately, you've probably absorbed the vibe: meat is back, plant-based is over, and everyone's cousin who used to be vegan is now doing carnivore breakfasts on TikTok. It's a compelling story. It's also, according to the data, mostly wrong.

Our founder and executive director, Eve Turow-Paul, dug into this exact perception gap in a new piece for Food & Wine, "Is Plant-Based Dead?" — and the findings are exactly the kind of nuance we love to sit inside at BITE.

Read More

Looking for research and narrative strategy support? Let’s collaborate.