Why We Rebranded & The Next Chapter of Our Work
Six years ago, I was nine months pregnant, racing the clock to file our 501(c)(3) paperwork before going into labor, and workshopping names over WhatsApp with two Board members. “Food for Climate League” felt radical then—bringing food and climate together in a cultural moment when those conversations lived in separate worlds.
Today, I’m thrilled to share the next chapter of that story:
Food for Climate League is now BITE: Building Impact Through Eaters.
This isn’t a departure from our origins. It’s the natural progression of the same question that started it all:
How do we build a climate-smart food future that people actually want to eat in?
Why We’re Changing Our Name
When we launched in 2019, we were a research organization engine digging into the emotional and cultural drivers behind climate-smart food choices. Over the years, that research expanded into something larger than we ever imagined: an organization with a playbook for shifting food culture at scale, used across campuses, corporations, content ecosystems, and culinary networks.
We’re now working with partners like Google, Disneyland Resort, Sodexo, Compass Group, culinary schools, municipal networks, and YouTube creators. We’ve grown from “researchers” to strategists, implementers, storytellers, and behavior-change translators.
Our work spans three interconnected arms:
The Lab: original research and testing
The Solutions: behavior-change tools and operational strategies
The Amplifier: ecosystem development and cultural influence
We needed a name that reflected the full breadth of what we now are—a future-proofing partner for the food system.
A name that centers eaters.
A name about action, not abstraction.
A name that captures the delicious future we’re building.
That name is BITE.
What BITE Stands For
BITE stands for Building Impact Through Eaters.
Because meaningful change doesn’t begin with technologies or policies alone—it begins with the people who shape food choices every single day: chefs, operators, creators, brand builders, educators, institutions, families, communities… and of course, eaters themselves.
What’s Not Changing
Our mission holds steady: make climate-smart food choices the norm.
Our belief system remains intact: culture—not technology alone—determines the speed and scale of climate action within food systems.
And our approach continues to be grounded in behavioral science, emotional insight, and human-centered design.
We’re not stepping away from climate.
We’re widening the pathway toward it.
What Is Changing
The biggest shift is operational.
We’re becoming the organization our partners already treat us as:
a solutions provider that helps the food system apply tested cultural and behavioral strategies in real-world environments.
In 2025 alone, our work helped:
Increase plant-forward choices on U.S. campuses using design-tested toolkits
Shift perceptions of sustainable aquatic foods among 75+ culinary professionals
Influence brands and operators through new research like Closing the Gap
Train content creators and editors in climate-smart food storytelling
These are the kinds of solutions we’ll scale even more intentionally as BITE.
Where We’re Headed
Our long-term vision is bold and unchanged: an equitable, abundant, delicious food system rooted in joy, identity, and values—reaching 100 million people with climate-smart food solutions.
In the next several years, BITE will:
Systematize our proven methods into trainings, toolkits, curricula, and digital products
Expand our cultural reach to chefs, operators, creators, editors, and media voices
Strengthen our on-the-ground support for partners
Influence public norms through campaigns, storytelling, and collaborations
Because when climate-smart eating feels relevant, pleasurable, and welcoming, the cultural transformation begins.
“We’re not stepping away from ‘climate.’ we’re widening the pathway toward it.”
Why This Work Matters Now
We’re living through a moment of overwhelm—political, environmental, economic, emotional. And yet, the appetite for solutions is stronger than ever.
Food is our greatest everyday touchpoint with climate. It’s how we express identity, how we care for ourselves, how we participate in community. And for too long, the climate conversation around food has been dominated by guilt rather than possibility.
BITE exists to change that.
To create strategies that meet people where they are.
To fuel change grounded in joy and culture, not shame.
To build impact—bite by bite.
A New Name for a Delicious Future
Food for Climate League gave us our beginning.
BITE will carry us forward.
To everyone who has been part of our journey—partners, collaborators, funders, cheerleaders, and community—I’m deeply grateful.
Here’s to a future where the climate-smart choice is the delicious one.
Here’s to BITE.
If you’d like support shaping menus, campaigns, or content around climate-smart eating, we’d love to dig in with you. Let’s build impact, together.
Written by Eve Turow-Paul, Founder and Executive Director of BITE: Building Impact Through Eaters
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