Menu Descriptions & Iconography

The Food Program at Google envisions a sustainable food future in which culinarians enjoy planning, preparing, and serving plant-forward menus and where eaters’ experience a high level of well-being and satisfaction from their meals. Among chefs and cooks, there is a perception that plant-forward dishes lack flavor, are not relevant to them personally, and are undesired by eaters. In addition, chefs and cooks often lack the skills needed to prepare creative and delicious plant-forward dishes.

Our goal was to implement a Culinary Inspiration Program to increase intrinsic motivation for plant-forward cooking, and specifically, spark buy-in and engagement among global culinary staff for plant- forward cooking and drive registration for a six-month culinary training program, Plant-Forward Kitchen (PFK) Training.