2024 Trend Report

Our mission is to make climate-smart food choices the norm. We envision an equitable, nutritious, and sustainable food system that’s rooted in people’s core needs, values, and diversity of cultures. All of the trends in this report pull insights from research conducted by BITE, or research by our partners and collaborators, including Datassential and Humantel, for which we provided input or analysis, as well as from observations of food, consumer, and climate trends overall.