2026 Report Closing the Gap: Eater & Operator Perspectives on Sustainable Dining

Year two of a three-year study.

Interest in climate-smart dining is rising—especially among Gen Z and Millennials—but foodservice operators aren’t keeping pace. New research from BITE and Datassential, based on surveys of over 1,500 U.S. consumers and 400 operators, highlights a growing gap between eater expectations and industry adoption, alongside a clear opportunity for operators to meet demand through menu innovation and strategic shifts. As diners show increasing interest in plant-forward meals, sustainably sourced ingredients, and new food experiences, operators are navigating challenges like pricing, menu changes, and kitchen readiness. This first-of-its-kind, multi-year study reveals key trends, gaps between eater demand and operator adoption, and actionable strategies to make climate-smart food choices more accessible and desirable.

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