Unlocking Change: Driving Plant-Forward Progress in Contract Foodservice

What’s getting in the way of plant-forward progress in foodservice? In conversations with food operator teams, one barrier showed up again and again: “plant-forward” means different things to different people. Download the report now.

In seven of eight peer roundtables, participants reported seeing plant-forward menus as potentially at odds with cost management and guest and client satisfaction. At the same time, many were interpreting plant-forward as something much narrower: fully plant-based.

That definition gap has consequences. It can shape how teams think about ingredients, sourcing, labor, guest demand—and what they believe is possible in the first place.

Unlocking Change goes inside eight conversations with foodservice professionals to understand the barriers they experience firsthand—and what could help move plant-forward menus from ambition to everyday practice.

The report offers a view from the people making change happen:

  • 8 peer roundtables

  • 112 foodservice professionals

  • 4 industry segments

  • 280M eaters served annually by participating organizations

Conducted by BITE: Building Impact Through Eaters, with Aramark and Sodexo, with support from Greener by Default, across Healthcare, College & University, Business & Industry, and Sports & Entertainment, the research created space for food service operators to speak candidly with their peers.

Download the free report instantly by completing the form below.

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2026 Plant Forward Opportunity Report